SuperLumin Networks was the first and only caching solution that identifies and caches social media applications exclusively. Its Social Media Cache product’s 64-bit architecture helps organizations get a grip on the burgeoning demand for social media Web applications such as Facebook and YouTube.
In a recent study, Network Box ranked Websites by the bandwidth they utilize. YouTube topped the list, consuming 7.8% of corporate bandwidth, followed closely by Facebook at 4.4%. Not surprisingly, Anderson Analytics’ “GenXYZ College Brand Study” ranked Facebook as the most popular Website among college students.
Social media Web applications use a redirection model for content distribution. That means the same Web objects often originate from different servers with different URLs. Most caches have to store a separate copy received from each server. Using a purpose-built proprietary code, the SuperLumin Social Media Cache deciphers the socials’ redistribution schemes. It determines if an object has already been retrieved from another server and vends it from the existing cache inventory.
A SuperLumin Social Media Cache:
- caches only social media requests
- reverses proxy function based on DNS; requests for social sites go to the proxy
- integrates with existing proxies
- identifies social media objects that have already been retrieved
- minimizes bandwidth consumption
- relieves network congestion
Application in Higher Education
With Facebook alone seizing as much as a third of all EDU bandwidth, the savings benefits of caching all that frequently shared data will be epic. Throw in You Tube, Twitter and others, and the SuperLumin Social Media Cache is a must-have on every college campus. Taking that traffic out-of-band and caching it separately will make an enormous performance difference in the teaching and admin stuff that counts.
